How to Use Rental Property Marketing to Attract Tenants in a Tough Orem, UT, Market

How to Use Rental Property Marketing to Attract Tenants in a Tough Orem, UT, Market

Small business owners spend 20 hours a week on marketing, according to BusinessDasher. Effective property marketing is a major investment of time and money. However, it's the key to staying competitive in a tough Orem, UT rental market.

Learn more about the top real estate strategies for marketing to attract tenants.

Develop a Property Marketing Strategy

Successful property marketing needs a good strategy.

Start by identifying your target market. This will depend on the features and price points of your properties. Factors to consider include the age, income level, and lifestyle of your ideal tenants.

After you identify your audience, you can identify their pain points and wants. You can target your real estate advertising to show how your properties meet their needs.

A comprehensive marketing campaign costs money. However, it can save you from the expense of letting your properties sit vacant.

Build a Well-Optimized Website

Your website is an essential property marketing tool. It's often the first impression you make on potential tenants. Your website should be user-friendly, easy to navigate, and reflective of your brand.

Content to highlight includes:

  • Current rental vacancies
  • Resources for renters
  • Contact information
  • Positive testimonials

You want to show your website visitors why they should choose your properties.

Search Engine Optimization (SEO)

Designing your website for search engine optimization (SEO) will help put your page in front of more potential renters. A few SEO elements to focus on are:

  • Placing target keywords strategically
  • Optimizing your website for mobile users
  • Using clean URLs that clearly describe the page content
  • Including relevant internal links to other pages on your site
  • Including relevant and authoritative external links
  • Keeping your content updated

SEO optimization is a process. You'll need to adjust your website as industry norms and algorithms change.

Boost Your Local SEO

SEO is important, but local SEO is even more important for property marketing. You want your website to rank for people looking for rentals in Orem.

Claiming your Google Business Profile is an important step in improving local SEO. You can create posts and respond to reviews. When you get more reviews, you have a better chance of ranking higher in local searches.

Expand Your Video Marketing

Quality photos of your rental properties are essential. Video can be even more effective.

Virtual tours and 3D walkthroughs give potential renters a sense of the space without needing to visit in person. They help filter out tenants who aren't really interested in your properties.

Engage on Social Media

Social media platforms can be a great way to generate leads. You need quality content with eye-catching images to gain traction. Choose the social media sites your target audience uses.

To be effective, you need to engage and not just post. For example, be sure to respond to comments and answer questions.

Get More from Your Real Estate Advertising

Effective property marketing is critical to your success as a landlord. You can take several steps to optimize your online presence to attract more renters.

Marketing for realtors takes time, money, and expertise. When you work with PMI Reliant, we market your properties on your behalf. You'll work with an assigned leasing specialist who is dedicated to marketing and renting your property as quickly as possible.

Contact PMI Reliant today to start developing property marketing strategies that meet your goals.

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